BIMI is coming — Are you ready?

Our readiness kit has the tools you need to assess your eligibility and step-by-step guides to help prepare you for BIMI today.

BIMI gives marketers the power to display their logos alongside emails, right in recipients’ inboxes. It’s been shown to improve email engagement and boost open rates, and it opens the door to millions of potential brand impressions.

Currently, Yahoo is running a BIMI trial, and other mail systems — including Gmail — have announced BIMI pilots in 2020.

Get started now to be among the first users of BIMI and position your company to reap the benefits of this emerging standard.

Why should you care about BIMI?

BIMI (Brand Indicators for Message Identification) helps companies stand out in the inbox by enabling them to control which logos appear within supporting email clients.

Early results from the Yahoo Mail trial have shown a 10% increase in open rates when a recognized brand logo is displayed in the inbox.


Valimail: Your partner for BIMI readiness

Valimail is a chair of the BIMI working group, partnering on this industry-wide effort to create a richer, more trustworthy inbox experience for all email users worldwide. We have a corporate commitment to lifting up the messaging industry as a whole and working collaboratively with partners throughout the ecosystem to restore trust to email. We not only build powerful automation tools to simplify and scale email, we contribute to the protocols that continue to advance email and make it better for everyone, which means insider tips and tricks for all things email security and performance — including BIMI.

Bottom line: Nobody is better positioned to help you get BIMI-ready.

BIMI requirements

Authenticate all of your organization’s emails with SPF, DKIM, and DMARC — ensure all are aligned


Produce an an SVG Tiny 1.2 version of your official logo*


Publish a BIMI record for your domain in DNS


*Some inbox providers may require an organization to obtain a VMC (BIMI certificate) for its logo. Request your readiness kit for access to preparedness tools and insider updates about the availability of BIMI certificates.